Portfolio
Multidisciplinary Designer creating engaging, functional, and meaningful visual experiences.
She understands aesthetics, functionality, storytelling, and real-world execution.
Portfolio 2026
Laura Calderon
Work
About me
A designer at the
intersection of
form, function
and story.
I'm a multidisciplinary designer working across visual, industrial, graphic, and spatial design. My practice moves comfortably between the commercial floor at IKEA, the editorial page of a jewelry campaign, and the model in Rhino on my desk.
I care about how things look, how they work, and how they're remembered. Whether the deliverable is a printed lookbook, an in-store experience, or an inclusive product, the questions are the same: who is this for, what does it need to do, and how can it feel inevitable?
I care about how things look, how they work, and how they're remembered. Whether the deliverable is a printed lookbook, an in-store experience, or an inclusive product, the questions are the same: who is this for, what does it need to do, and how can it feel inevitable?
Choose from a selection of half-priced snack options.
The truck's happy hour happens every weekday from 5 PM to 7 PM. Mark your calendars!
Choose from a selection of half-priced snack options.
The truck's happy hour happens every weekday from 5 PM to 7 PM. Mark your calendars!
Experience
A short timeline.
Five years across retail, luxury, gallery and independent practice — focused on outcomes, storytelling, and execution.
2026 — Present
Graphic designerÂ
01
TAVIT
Preparing and finalizing print‑ready files, adapting graphic materials, and working according to briefs and production guidelines.
2024 — 2026
Graphic freelance designer
01
IKEA
Creative and detail‑driven Graphic Designer delivering polished visual solutions, print‑ready files, and precise execution of client briefs.
2021 — 2024
Commercial Visual Designer
01
Designed and implemented the visual experience for the Children's, Dining, and Kitchen departments, integrating space planning, product styling, graphic communication, and brand storytelling from concept to execution.
IKEA
Education
2017 — 2021
B. Des Industrial Inclusive Design
Inclusive Industrial Design is a human-centered approach to creating products and experiences combining empathy, research, and functionality that address real user needs. By considering physical, cognitive, and social diversity from the beginning of the design process, it creates solutions that are meaningful, accessible, and beneficial for a broad range of people.
2023 — Present
IKEA
Commercial Visual Designer
01
Designing in-store and seasonal commercial moments. Translating brand strategy into spatial storytelling, signage systems, and styled product narratives.
01
2023 — Present
Commercial Visual Designer
IKEA
Designing in-store and seasonal commercial moments. Translating brand strategy into spatial storytelling, signage systems, and styled product narratives.
Strategic visual intelligence across multiple disciplines.
Visual Design
Creating impactful brand identities and digital experiences.
Industrial Design
Focus on functional aesthetics and inclusive design principles.
Graphic Design
Typography, layout, and editorial storytelling.
Spatial Design
Visualizing and executing commercial and retail spaces.
Experience
01
Five years across retail, luxury, gallery and independent practice — focused on outcomes, storytelling, and execution.
She understands aesthetics, functionality, storytelling, and real-world execution.
With experience in commercial visual design at IKEA and luxury product storytelling at H. Stern, I bridge the gap between creative vision and strategic execution. My approach is rooted in Scandinavian minimalism and modern design thinking.
How I think —Â
Research to refinement.Â
01
Research
We begin by immersing ourselves in the context. From user behavior to market trends, we gather data to inform every strategic decision.
02
Concept
Translating research into a core narrative. We define the aesthetic language and functional requirements that will guide the entire project.
03
Visual Direction
We establish the visual identity. From mood boards to digital prototypes, we ensure the design feels cohesive and premium across all touchpoints.
04
Execution
High-fidelity development and technical realization. We bridge the gap between concept and reality with precision and attention to detail.
05
Refinement
Iterative testing and final polish. We ensure the experience is functional, accessible, and resonates with the target audience.
Let’s Start a Conversation
hello@creativestudiostudio.com
+46 00 000 0000
Based in Stockholm, Sweden
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